Boots Christmas 2011 Covert Operations

UK pharmacy and beauty chain Boots has released the 2011 Christmas advertising campaign, bringing The Boots Girls back for a Mission Impossible approach to getting everything done in time for Christmas. Sneaking in to the kids’ bedroom, the message is out, “The pigs are in the pen”. Under the cover of darkness, the team transforms offices, homes and the outdoors to get ready for Christmas, assigning and wrapping presents, and signing Christmas cards. The Boots Christmas 2011 ad was filmed in Ruislip, North London.

Boots Christmas 2011

Click on the image below to play the Covert Operations (60 seconds) video.

Click on the image below to play the 3 for 2 Mix and Match (30 seconds) video.

Boots Christmas 2011 Credits

The 2011 Girls campaign was developed at Mother London.

Filming was shot by director Ric Cantor via Outsider, London, with director of photography Mike George and producer Paul McPadden.

Music is a cover version of Ernie K Doe’s Here Come The Girls.