Bonds 12 Days of Christmas

Pacific Brands clothing line Bonds has launched “12 Days of Christmas”, an integrated advertising campaign featuring the traditional song recorded by Sydney singer/songwriter Jack Ladder (Tim Rogers). In the Bonds 12 Days of Christmas ad, clothing for women, men and children is modelled by 12 drummers drumming in kids singlets, 11 skateboarding pipers piping in tri-colour tees, ten lords a leaping in active quick dry trunks, nine ladies dancing in Hipster Boyleg Bonds undies, eight maids milking in men’s fit trunks and men’s guyfront trunks, seven swans a swimming in Mesh Hipster Bikini Briefs, six pregnant geese a laying in maternity dresses, five golden ring dancers in Superscoop Tanks and Cottontails undies, four cycling calling birds in in wide-band bra tanks, three French hens in Invisitails, two baby turtle doves in newbies coveralls, and Bonds ambassador Rachel Taylor as a partridge in a pear tree.

Rachel Taylor in Bonds 12 Days of Christmas ad

Click on the image below to play the Bonds 12 Days of Christmas video.

Bonds 12 Deals of Christmas

Bonds 12 Days of Christmas Credits

The 12 Days of Christmas campaign was developed at Banjo Sydney by creative director Georgia Arnott, art director Tessa Chong, copywriter Jonty Bell, copywriter Sean Larkin, account director Lucy Smith and agency producer Meredyth Judd.

Filming was shot by director Alex Smith via Doll with editor Mark Bennett.