Bonds 12 Days of Christmas

Pacific Brands clothing line Bonds has launched “12 Days of Christmas”, an integrated advertising campaign featuring the traditional song recorded by Sydney singer/songwriter Jack Ladder (Tim Rogers).

Bonds First Day of Christmas

Clothing for women, men and children is modeled by 12 drummers drumming in kids singlets, 11 skateboarding pipers piping in tri-colour tees, ten lords a leaping in active quick dry trunks, nine ladies dancing in Hipster Boyleg Bonds undies, eight maids milking in men’s fit trunks and men’s guyfront trunks, seven swans a swimming in Mesh Hipster Bikini Briefs, six pregnant geese a laying in maternity dresses, five golden ring dancers in Superscoop Tanks and Cottontails undies, four cycling calling birds in in wideband bra tanks, three French hens in Invisitails, two baby turtle doves in newbies coveralls, and Bonds ambassador Rachel Taylor as a partridge in a pear tree. Click on the image below to play the 12 Days of Christmas video in YouTube

Bonds 12 Deals of Christmas


The 12 Days of Christmas campaign was developed at Banjo Sydney by creative director Georgia Arnott, art director Tessa Chong, copywriter Jonty Bell, copywriter Sean Larkin, account director Lucy Smith and agency producer Meredyth Judd.

Filming was shot by director Alex Smith via Doll with editor Mark Bennett.

  • Fre

    I absolutely love this ad! It’s so great that they’re back with such a strong campaign like back in the pattycake and kaleidescope days.

    I love BONDS and have found that also has fantastic deals that are worth checking out!

  • Doug McLachlan

    Love the new ad but can’t get the 8. Is it mates milking?

  • Melanie

    Four calling birds…. what is the significance of that? Women = birds??

  • Carol Delaney

    We can’t work out the four birds calling?