Bombay Sapphire’s ‘Project Your Imagination’ competition winner was turned into reality on June 8 in a giant projection of imagination on the walls of iconic London landmark Battersea Power Station. Bombay Sapphire launched ‘Project Your Imagination’ in December 2010, asking people from across the world to demonstrate their imagination by submitting ideas, including drawings and poems, for a proposed light installation. Facebook fans then selected their favourite from a global shortlist – with Albania’s Erjola Veliaj entry chosen as the clear winner. Earlier this year, Bombay Sapphire launched the first chapter of their ‘Infused with Imagination’ campaign, with a beautifully designed 3D art installation depicting the Bombay Sapphire story. This projection is the next installment in the campaign.
Click on the image below to play the Project Your Imagination video in YouTube (HD)
RKCR/Y&R worked with Drive Productions, experts in the latest cutting-edge 4D projection-mapping technology. Drive used 14 x 15k D3 projectors stacked in hides on towers placed 60m from the face of the building to create a huge 70m square projection, big enough to match the massive dimensions of the power station itself. The finished projection was over 100 metres tall and was clearly visible for miles around.
‘Project Your Imagination’ was inspired by RKCR/Y&R’s cutting edge 3D projection for Bombay Sapphire in September 2010 which saw London’s Queens House morphed into a Sapphire blue ocean of sea creatures, showcasing the history of the world’s premium gin.
Click on the image below to play the first Project Your Imagination video in YouTube (HD)
Click on the image below to play the Infused with Imagination video in YouTube (HD)
Click on the image below to play the Behind The Scenes video in YouTube (HD)