BMW Classic coordinates all activities that are connected with the company’s history covering everything from the historical archives, assortment of aeroplanes, communication, the museum and BMW’s role in the international club scene. The latest expedition is “A Perfect Match”, a short film following Los Angeles BMW fanatic Jack and his weird search for a suitable replacement for the BMW 1602. The film is being promoted online on its own microsite, www.bimmerstories.la, where BMW fans can upload photos of their classics.
Click on the image below to play the video in YouTube (HD)
The Perfect Match/Bimmer campaign was developed at Shot One Advertising and Films, Munich.
The first advance laurels were already awarded at the Cannes Corporate Media & TV Awards towards the end of 2010. A Perfect Match was awarded the Golden Dolphin in the Corporate Films category.