Blush Berlin, the lingerie company, used the jump start (Starthilfe) as its theme for the winter sale. 30 meters of jumpstart cable were used to produce a handmade poster. In Berlin’s coldest winter Blush offers a jump start for frozen emotions: lingerie that heats you up, gets your engine running again.
Click on the image below to play the Jumpstart Making-of video in YouTube (HD)
The Jumpstart poster was developed at Glow, Berlin, by creative director Johannes Krempl and copywriter Attila Föglein, with artist Lea Brousse and photographer Chris Hodbod.