Blackberry sponsorship of the Rugby World Cup is being promoted online at blackberryrugbyworldcup.com, the Blackberry Australia/New Zealand Facebook page, with the official Rugby World Cup app, a Road to Glory quiz challenge, and the introduction of three new players, the Blackberry Bold 9900 smartphone, Blackberry Playbook Tablet, and Blackberry Torch 9860 Smartphone.
“The BlackBerry Rugby World Cup 2011 App features live match text commentary and score updates, half time and full time video highlights, tournament news, statistics and much more. This will give fans a chance to stay on top of all the Rugby World Cup 2011 action in real time.”
“Put your Rugby knowledge to the test in our Qantas Wallabies Road to Glory challenge. You could win a BlackBerry PlayBook tablet and a customised Qantas Wallabies jersey!”
“Show your true colours at Rugby World Cup 2011 with the BlackBerry Proud Faces App. Simply connect via your Facebook account to paint your face in your team colours and show your mates who’ll you’ll be going for when the first whistle blows!”
“Think you’re Rugby’s greatest fan? Show us you’ve got what it takes by completing the sentence below. And remember – go BIG or go home. For example, “If Australia wins RWC 2011, I will wear my jersey every day for a year. If England wins RWC 2011, I will eat fish and chips for a year.”