NZ Lotteries is promoting the revamped Big Wednesday lottery with “Live Large on Thursday”, a television commercial big on luxury lifestyle changes. Winning Big Wednesday will see you living large on Thursday. A split screen is used to reveal the incredible contrast between a man’s slow and austere start on Wednesday, and a Thursday full of big spending. Music is “Don’t Stop Me Now”, by Queen. “Buy Big Wednesday Live Large on Thursday”.
Click on the image below to play the Live Large on Thursday video in YouTube (HD)
The Live Large on Thursday ad was developed at DDB New Zealand, Auckland, by executive creative director Toby Talbot, creative director Regan Grafton, art director Lisa Fedyszyn, copywriter Jonathan McMahon, executive TV producer Judy Thompson, agency producer Kim Baldwinson, group business director Angela Watson, account director Jenny Travers, account manager Sarah Dyck, working with NZ Lotteries team Todd McLeay, Warren Salisbury, Wendy Rayner, Justin Powell.
Visual effects were produced at Fin Design.