Big Mac Part of the Legend
McDonalds Belgium is writing the Big Mac hamburger into the history books in television commercials starring Mona Lisa, Leonardo da Vinci and Napoleon Bonaparte star. The ads help us understand just what it was that made Mona Lisa smile and Napoleon hide his hand inside his pocket.
Click on the image below to play the Mona Lisa video
Click on the image below to play the Napoleon Bonaparte video
Big Mac Legend Credits
The Big Mac Legend campaign was developed at TBWA\Brussels, Belgium, by creative director Frank Marinus, creatives François Daubresse and Jean-François Dooms, account team Geert Potargent, Catherine Hamers and Virginie Kerknawi.
Filming was shot by directors Nic & Sune via LOVO films with production team Mieke Vandewalle and Sarah Bornauw.
Mona Lisa Theme
Here’s a few other Mona Lisa related commercials from other parts of the world.
Click on the image below to play the Caramello in Canada video.
Click on the image below to play the Neviot in Israel video.
Click on the image below to play the Brunch in Germany video.