“Big Business 3″, a series of collaged posters published in March 2010, has won a Gold Cube at the 90th ADC Awards for illustration in a poster or billboard series. Collages of money bills, combining faces, wealth and brands, portray people with a new vision to understand brand and identity and to rethink the influence of money and desire on human beings. “Big Business” introduced the best global brand design from the TOP500 companies in the world, selecting 222 global brand designs. Tragedy and comedy are combined to provide a mirror effect on the viewer.
The Big Business campaign was developed at SenseTeam by creative director/art director/designer/director/illustrator Hei Yiyang, designer/illustrator Wang Xiaomeng, illustrators Gao Peng, Chen Silin, Zhao Xinyu, Zhang Chi, Yan Yizhen and Cai Zhenhao.