BGH in Argentina is promoting its new line of silent air conditioners with “Big Nose”, an integrated advertising campaign offering 25 percent discounts to people with big noses. The new line, with 5 stages of filtered air, was considered to be most helpful to people with big noses. The company worked with Del Campo Nazca Saatchi & Saatchi to create the nose-o-meter, an in-store device capable of measuring noses. If your nose touches the sensor, an alarm goes off and you win the discount. At bignosebgh.com online visitors can upload their profile picture, in order to find out if their nose has the chance to win. The site indicates where shoppers can find the nearest nose-o-meter and includes a gallery of noteworthy big noses.
Click on the image below to play the launch ad in YouTube (HD)
The Big Nose campaign was developed at Del Campo Nazca Saatchi & Saatchi, Argentina, by executive creative directors Maxi Itzkoff and Mariano Serkin, creative director/copywriter Diego Medvedocky, creative director/art director Ignacio Ferioli, designer/head of art Guido Fusetti, designer Sebastian Beretta, production manager Alejandro De Michele, account team Juan Manuel Aralda, Mariano Cafarelli, agency producers Adrian Aspani and María de la Paz Landeyro, with advertiser’s supervisors Nicolás Videla, Carina Catalano, Sebastián Nugnez.
Filming was shot by directors Diego y Vlady via Peluca Films with executive producer Alejandro De Michele, producer Mariano Scarpati. Music was produced at Happy Together. Post production was done at Che Revolution Post.