Betty White Get Over It on AARP
Betty White, American actress, comedian, author and former game show host, has some advice for folks who think they’re too young to take advantage of all the membership benefits that come along with joining AARP. “Get over it!” Betty appears again and again in their latest television commercial, answering telephones, singing, dancing, sleeping and rousing the 50 years and older troops at the Get-Over-It-a-thon. Betty’s a high profile member of AARP, a membership organization leading positive social change and delivering value to people age 50 and over through information, advocacy and service.
Click on the image below to play the Betty White Get Over It video.
The Get Over It campaign was developed at GSD&M, Austin, by group creative directors Bryan Edwards and Victor Camozzi, art director Charlie Brandwick, copywriter Andrea Minze, agency producer Brent Holt and project manager DeeDee Camozzi.
Editor was Nick Rondeau at Arcade Edit.
Visual effects were produced at The Mill by produced Enca Kaul, executive producer Sue Troyan, shoot supervisor Tara DeMarco and VFX artist Sarah Eim.
Music is by Susan Stone at Tonic Music Ltd.