Best Buy’s “Outdated World” Super Bowl commercial, starring Ozzy Osborne and Justin Bieber, promotes the company’s Buy Back Program. When Ozzy has trouble keeping up with the progression from 4G to 5G and 6G in the world of Tron, the young artist takes over. Sharon coaches from the sidelines, and appears with him as Ozzy asks, “What’s a Bieber?”.
Click on the image below to play the extended version (60 seconds) video in YouTube (HD)
Click on the image below to play the Behind the Scenes video in YouTube (HD)
The Bieber/Ozzy campaign was developed at Crispin Porter Bogusky, Boulder by creative directors Steve Babcock and David Swartz, executive integrated Prod Anthony Nelson, Integrated Producer Abbie Noon, art director Drew Pautler and copywriter Mike Danko.