Beneva Foundation in Romania raised awareness of the impact of violence against women recently, using bouquets of flowers and baseball bats. Research shows that one in four Romanian women is abused at some point in her life. Beneva Foundation worked with Bratislava advertising agency Jandl to graphically portray the message, “1 in 4 women gets beaten instead of getting flowers.” Bouquets with baseball bats were placed among flowers for sale in florist shops in Bucharest, with a card explaining the issue to raise the awareness. The card led to the Beneva Foundation website, beneva.ro, where visitors could find more information and become involved in making a safer place for women. The campaign was backed up with print and digital elements.
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The Bouquets and Bats campaign was developed at JANDL Bratislava, Slovakia, by creative director Pavel Fuksa, art director Alexis Blanco and copywriter Eugen Suman.