Bell Canada is running “Social Portrait“, an interactive campaign designed to illustrate the role of the Bell network as social gateway. Personal Facebook and Twitter data is used to programmatically construct typographic portraits of one’s digital life. The web app uses tweets and status updates to create an artistic profile picture, each being unique to the user. Everyone is able to customize, download, and share their Social Portrait. There’s also a contest component where the person with the most ‘likes’ on Facebook, will be featured in a billboard campaign across Canada and win a super phone of their choice, and free service for a year.
Click on the image below to play the video in YouTube (HD)
The Social Portrait was developed at Teehan + Lax, Toronto, by creative director Jeremy Bell, art directors Duncan Porter, Chris Tanner, copywriter Laurel Cole, project manager Alyssa Belova, developers Peter Nitsch, Oliver Nassar, Michael Lynch.