Bedsider Awkward Times and Funny Fails
The National Campaign to Prevent Teen and Unplanned Pregnancy is working with The Ad Council in the USA to run “Bedsider”, an integrated advertising campaign focused on young women, encouraging them to find the best method of birth control for them, and use it more carefully and consistently. Two PSA commercials, “Awkward Times” and “Funny Fails”, let women know there is a birth control method out there for them, and directs them to Bedsider.org, a new comprehensive online and mobile program designed to make birth control easier.
Bedsider includes easy ways to explore and compare various birth control methods, videos of real women describing their personal experiences with each method, and birth control and appointment reminders sent by text or email, everything women need to find the best birth control method, stay on it, and use it successfully. In the United States, fully 7 in 10 pregnancies among unmarried women age 18-29 are described by women themselves as unplanned, one of the highest levels in the developed world. The consequences of unplanned pregnancy are significant, expensive, and affect not only the young adults themselves, but also their children and families. Consequences include: fewer opportunities for mothers to complete their education or achieve other life goals; more health risks; diminished likelihood of forming committed, mature relationships; lower likelihood of stable families; and a higher likelihood of poverty.
The Bedsider campaign was developed at Euro RSCG New York by chief creative director Lee Garfinkel, creative directors Lisa Rettig-Falcone and Al Kelly, art director Bekky Pollock, copywriter Alicia Nigara, integrated BCST producer Candice Vernon and head of production Joe Guyt.
Filming was shot by director Greg Bell via Epoch Films with director of photography Anthony Wolberg, executive producer Lisa Margulis, producer Emily Skinner, production designer Victoria Morris, and wardrobe stylist Thomas Murray.
Music was produced at Butter by composers Andrew Sherman and Nicole Renaud.