Beck’s recently launched a Vimeo home page takeover to celebrate and expand its worldwide initiative, the Green Box Project. The Beck’s Green Box project is a global fund established to inspire, celebrate and financially support independent talent in art, design, music and fashion. The Green Box Vimeo channel provides an interactive and immersive visual walkthrough of the Green Box Project locations so far including New York, Milan and London. It touches on all different kinds of art, graphic design and technology and aims to highlight the art that is already on display at Beck’s Green Boxes locations, using augmented reality, and inspire designers and artists to submit their own work.
The Green Box Project Vimeo takeover was developed at Mother London.