Beck’s Vier Square Neck

Beck’s Vier, a pilser beer brewed by AB InBev UK, is launching a square-necked bottle in the UK with a 20 second VFX-rich television commercial. Set in an open, urban environment, the advert opens with round green glass objects entering the frame that then become squared as the volume of these objects increases. The squares then come together to transform into the brand new square-necked Beck’s Vier bottle.

Becks Vier Shapes


The new 275ml Beck’s Vier square-neck bottle takes its inspiration from the success of the Beck’s Vier square-bottom pint glass.

Becks Vier Square Top

Becks Vier Square Necked Bottle

Credits

The Becks Vier campaign was developed at Mother London, with agency producer Matt Cresswell.

Filming was shot by director/animator/editor Zeitguised via Blinkink, London, with producer Bart Yates, animator Sven Hauth and modeler Rafael Vincente.

Sound was produced at Factory, London. Music was composed by Jean-Gabriel Becker at Sounds and Sons.

Digital work, centred around the Beck’s Vier Facebook page, was managed by Outside Line.