Beck’s Vier, a pilser beer brewed by AB InBev UK, is launching a square-necked bottle in the UK with a 20 second VFX-rich television commercial. Set in an open, urban environment, the advert opens with round green glass objects entering the frame that then become squared as the volume of these objects increases. The squares then come together to transform into the brand new square-necked Beck’s Vier bottle.
The new 275ml Beck’s Vier square-neck bottle takes its inspiration from the success of the Beck’s Vier square-bottom pint glass.
The Becks Vier campaign was developed at Mother London, with agency producer Matt Cresswell.