Beaurepeaires Tyres and Women’s Shoes
Beaurepaires Tyres in Australia is enjoying a new wave of interest from female Australians after running an advertising campaign featuring shoes. Launched in October 2010, the campaign draws analogies between tyres and women’s shoes and is designed to make tyre buying easier to understand and more female friendly. The new campaign appeared in top female publications, including The Australian Women’s Weekly, Madison, Grazia and Woman’s Day and is supported by an integrated PR and social media campaign, as well as advertorial and point of sale material.
The Shoes campaign was developed at Traffic by creative director Andrew Begg, art director Chris Shurey, copywriter Samantha Moore, photographer/retoucher Louis Petruccelli and designer/illustrator Stephen Fuller.