Nederlandse Federatie Stotteren (NFS), the Dutch Stutter Foundation, is running an integrated advertising campaign encouraging patience with stutterers, and raising funds for its work with children. An outdoor campaign in Amsterdam takes the line, “Be Patient with People Who Stutter”, (Geef mensen die stotteren even de tijd) over three intersecting boards. The campaign reveals the frustration that comes when listeners too quickly finish stutterer’s sentences for them, with posters launched for World Stutter Day in October 2010 (Zebra for Zeehond (seal), Trein (Train) for Tractor and Parfait for Pasta), and an online video following on from the popularity of The King’s Speech.
Click on the image below to play the King video in YouTube (HD)
The Be Patient campaign was developed at Y&R Not Just Film, Amsterdam, by creative directors Marq Strooy, Robin Zuiderveld, art director Marq Strooy, and copywriter Robin Zuiderveld.