Be An Activist
The Body Shop has used World AIDS Day to refresh the international “Be An Activist” HIV campaign designed by photographer Rankin invite members of the public to become activists in the fight against HIV. The Be An Activist campaign, developed in partnership with UN AIDS links people from all walks of life as activists, serving as a timely reminder that being an activist means many different things, from taking to a podium and speaking out, to wearing the red ribbon on World AIDS Day and supporting the fight against HIV.
The campaign highlights the power we each possess to take personal responsibility for our actions, by staying safe and protecting others. Michel Sidibé, Executive Director of UNAIDS, a leading authority on HIV related matters, was photograhed by Rankin, as was world-renowned singer and activist Annie Lennox, who shows her solidarity with those affected by HIV, photographed wearing a t-shirt that states simply “HIV Positive”.
This campaign calls on everyone everywhere to show your support and solidarity with those affected by HIV. You will see the visuals for this campaign herald a new take on the iconic design, with a stencil logo designed by the in-house The Body Shop creative team, now used in partnership with UN AIDS.
Michel Sidibé says: “As we near 30 years of a world with AIDS, the fresh, new look of the red ribbon will help inspire the public and re-energize the movement to stand in solidarity with the more than 30 million people living with HIV worldwide.”
Click on the images below to play the Be An Activist videos