BBC Nature What a Wonderful World

RKCR/Y&R has created a two minute tribute to the nature documentary work of David Attenborough, aired at the end of the Frozen Planet series on BBC on December 7. The agency had the challenge of creating a trail that explicitly showcases the phenomenal content the BBC has brought, and will continue to bring, the nation and to implicitly pay homage to the legend that is Sir David Attenborough. Attenborough, who turned 85 in 2011, provides a spoken version of What a Wonderful World, the track popularised by Louis Armstrong in 1968, over carefully selected images from nature documentaries.

David Attenborough What a Wonderful World

Click on the image below to play the What A Wonderful World video.

The BBC’s Youtube version, along with the Youtube channel and videos are not available in many places outside the UK.

What a Wonderful World Credits

The What A Wonderful World clip was developed at RKCR/Y&R, London, by executive creative director Mark Roalfe, creatives Ted Heath and Paul Angus, business directors Jo Bacon and Holly Smith, research team Zena Marks, Lorna Lithgow, Samina Ahmed, Dale Shaw, and account director Josh Harris.

Editor was Thomas Ioannou. Colourist was Ricky Gausis at MPC. Music was arranged by Nick Payne at The Works.

“What a Wonderful World” was written by Bob Thiele (as George Douglas) and George David Weiss.