BBC‘s ident for Aftershock, a 2009 documentary series on the impact of the global financial recession, featured a riot led by white collar workers in London wielding placards and lighting champagne bottle molotov cocktails. Their clash with riot police raises the question, “Will the global recession lead to a new world order?”. The ad’s original soundtrack, Pink Floyd‘s “Us and Them”, has been replaced with a number of tracks in online versions.
The Riot promo was developed at RKCR/Y&R, London, by executive creative director Damon Collins, art director Jolyon Finch, copywriter Steve Moss, agency producer Francis Castelli.
Filming was shot by director Benito Montorio via Blink Productions, London, with producer Ciska Faulkner. Editor was Andy McGraw, Stitch Editing. Sound was designed by Aaron Reynolds at Wave Studios, London.
The Riot ad won a Silver for use of licensed music (Pink Floyd – Us and Them) at the 2010 London International Awards – LIA, and a Gold (Media) at the Epica Awards, 2010.