Batelco Directory Ground Peel

Bahrain telecommunications company Batelco promoted the Batelco Directory with an award winning print advertising campaign featuring peeling landscapes. A hospital, hotel and Chinese restaurant are all that is left on the ground when the city is peeled up into the sky. The campaign won a Silver Pencil at the 2011 One Show this month.

Batelco Hospital

Batelco Hotel

Batelco Chinese Restaurant


The Directory campaign (Hospital and Hotel) was produced at FP7/BAH, Bahrain, by creative director Fadi Yaish, art director Supparat Thepparat, and agency integrated producer Mar Wai May, with photographer/illustrator Surachai Puthikulangkura at Illusion, Bangkok, with illustrator Supachai U-Rairat, producer Anotai Panmongkol.