Sao Paulo bar Bar Aurora and restaurant Boteco Ferraz presented their customers with $73 bar tabs in 2010 in an effort to warn them about the perils of drink driving. The campaign has been recognised with a Gold Pencil at the One Show.
Click on the image below to play the case study video in YouTube (HD)
The $73,000 bar tab campaign was developed at Ogilvy Sao Paulo by executive creative director Anselmo Ramos, creative director Rubens Filho, head of art Denis Kakazu, art director Bruno Ribeiro, copywriter Megan Farquhar, producers Cecilia Taioli and Mauricio Granado, agency executive producer Nana Bittencourt, account executives Camila Porto and Samia Paz.
Filming was shot by director Paulo Gandra via HungryMan, Rio de Janeiro, with executive producer Alex Mehedff, producer Renata Dumont, editor Lucas Aires, VFX technician Rodrigo Oliveira. Audio post production was done at A9 Audio.