Bank of Scotland has launched a new integrated advertising campaign to bring to life its brand promise, “With You All The Way”. A 40 second TV advert zooms through various scenes of daily Scottish life in which customers would be reassured to know Bank of Scotland is there for them. The print campaign features photographs of moments captured from everyday Scottish life. One ad features a house late at night, with a single light on visible through the window. The headline reads: “When your day is long – we’re available 24/7 at our UK call centres.”
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As part of the campaign, Bank of Scotland is also offering people the opportunity to nominate someone who has made a real difference in their community to carry the Olympic Flame through Scotland.
The campaign was developed at RKCR/Y&R, London, and Rufus Leonard, London, by creative director Damon Collins, art directors Dave Godfree and Alex Bamford, copywriter Mark Waldron, planners Ben Kay and Simon Ringshall, business director Matt Steward, account director Fintan McGivern, account manager Ben Boyles, agency producers Tim Page and Lucky Schofield.
Media was managed at MEC.
Filming was shot by director Scott Lyon via Outsider, London. Editor was Art Jones at Work Post. Post production was done by Wes at The Mill, London, with post producer Cat Scott. Audio post production was done at Jungle Studios by James Saunders.
Photographs for the print campaign were taken in one week across 52 locations in Scotland by photographer Matt Stuart.