Bank Forum Passion German Style

Bank Forum in Ukraine, with Ogilvy Ukraine, has won a Grand Prix for Film at the Golden Drum Awards, with “Surprise” and “Passion”, two television commercials from the German Style advertising campaign. The TV ads are part of the print, online and outdoor German Style advertising campaign which has been building on the ironic exaggeration of the genuine German feature of scrupulousness. By dramatizing regular accuracy, the campaign communicates that Forum Bank runs its business and the business of its clients in a well-ordered and thorough manner.

Click on the image below to play the Surprise video.

Click on the image below to play the Passion video.

Credits

The Passion and Surprise campaign was developed at Ogilvy Ukraine by creative directors Will Rust and Ferenc Benesch, art directors Taras Dzendrovskii and Zoltan Visi, copywriters Karolina Galacz and Sasha Doroguntsova, account team Svetlana Polyakova, Martin Alles and Sasha Savonik, and producer Irina Pigal.

Filming was shot by director Mikko Lehtinen via Sauna and Feel Films.

Photography was by Evgeniy Krylov (Surprise and Chaos) and John Molloy (Punk) at Getty Images.