BandSports, the Brazilian 24/7 Sports Channel, ran a print and outdoor advertising campaign featuring family portraits in which the men’s eyes subtly look to their left. “Family Portrait”, “Birthday” and “Grandpa” won Silver Outdoor Lion and a Bronze Press Lion at Cannes.
Credits
The Bandsports Family Portrait campaign was developed at Ogilvy Brasil by chief creative officer Anselmo Ramos, creative director Fred Saldanha, art director Eduardo Doss, copywriter Hugo Veiga, advertiser’s supervisor Alexandre Bortolai, account manager Evandro Guimaraes, account supervisor Carolina Vieira, producer Antonio Carlos, art buyer Nanci Bonani, media director Toco Monteleone, with photography from Getty Images.
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