Bacardi Inventions

Bacardi is running “Inventions”, a television advertising campaign focusing on the ways people are brought together, associated with rum and innovation. The Bacardi Inventions ad asks, “What brings people together?” Fire. Light. Transport. Clothing. And BACARDI. What brings you and your friends together?

Bacardi Inventions commercial with mirror

Click on the image below to play the Bacardi Inventions commercial in YouTube

Bacardi Inventions Credits

The Inventions campaign was developed at RKCR Y&R London, and Y&R, New York, by global creative directors Guillermo Vega, Kevin Brady, copywriter Tara Lawall, art director Devon Hong, producer Claudio Gorini, assistant producer Pia Clarke-Ebrill, business director Ben Caulfield, account director Jamal Cassim.

Filming was shot by director Johnny Green via Gorgeous, London, with producer Spencer Dodd, production manager Judy Vermuelen and director of photography Ben Seresin.

Editor was Ted Guard At The Quarry. Post production and telecine were produced at The Mill, London.

Music: Track: NYC moves to the sound of LA, is by Rodriguez, Torres, Kauhola and Solis, performed by Funeral Partymaster. Sound was mixed at Factory Studios by Anthony Moore.