Bacardi is running “Inventions”, a television advertising campaign focusing on the ways people are brought together, associated with rum and innovation. What brings people together? Fire. Light. Transport. Clothing. And BACARDI. What brings you and your friends together? Music is “NYC Moves To The Sound Of LA” by Funeral Party.
Click on the image below to play the Bacardi Inventions commercial in YouTube (HD)
The Inventions campaign was developed at RKCR Y&R London, and Y&R, New York, by global creative directors Guillermo Vega, Kevin Brady, copywriter Tara Lawall, art director Devon Hong, producer Claudio Gorini, assistant producer Pia Clarke-Ebrill, business director Ben Caulfield, account director Jamal Cassim.
Filming was shot by director Johnny Green via Gorgeous, London, with producer Spencer Dodd, production manager Judy Vermuelen and director of photography Ben Seresin.
Music: Track: NYC moves to the sound of LA, is by Rodriguez, Torres, Kauhola and Solis, performed by Funeral Partymaster. Sound was mixed at Factory Studios by Anthony Moore.