Avis Luxury Car Reunion
Avis South Africa promoted its luxury line of rental cars in South Africa with “Luxury Car Reunion”, a print advertisement developed at Ireland Davenport, Johannesburg. Outside the West Park High School Class of 2001 Reunion are parked a Mercedes, Nissan 370Z, BMW Z4, Lamborghini and Audi TT. The ad won a Silver Press Lion at Cannes International Festival of Creativity.
The Reunion ad was developed at Ireland Davenport, Johannesburg, by executive creative directors John Davenport and Philip Ireland, creative director Ros Ventress, art director Lida Fourie, copywriter Anthea Weber, photographer Clive Stewart and retoucher Marko Mandusic, working with Avis South Africa chief executive Wayne Duvenage and general marketing manager Jessecca Perumal.