Australia Post has released “Zing Your Thing”, an advertising campaign designed to promote parcel services to small and medium businesses that trade online. The campaign, online at zingyourthing.com.au, uses “Zing”, a red furry ball that comes in any size, a metaphor representing the different products and services that small businesses may provide.
Click on the image below to play the Introducing Zing video in YouTube (HD)
Click on the image below to play the Zing Yoga (Balanzing) video in YouTube (HD)
Click on the image below to play the Zing Fashion video in YouTube (HD)
Click on the image below to play the Zing Bo video in YouTube (HD)
Credits
The Zing campaign was developed at Marmalade, Melbourne, by creative director Neil Mallet, creatives Frank Trobbiani and Brian Thacker, agency producer Beaver.
Filming was shot by director Trent O’Donnell via Jungleboys with director of photography Simon Chapman and producer Nicola Patterson
Digital work was by Amnesia Razorfish.
(Average: 3.50 out of 5)
Loading ...
wow Aus post have gone right out ! good to see some different styles of marketing hitting the Aussie airwaves. Little lost on the message however -- or am I too close to it -- Everyone kind of knows the functions available -- if they want to tap into more ecommerce venders its an interesting tactic.
Oh Lordie. Did they not know what “Zing your Thing” means?
It’s a rather naughty term referring to the use of hot peppers in, er, intimate relations.
Oh My God. They’re really using “Zing your Thing” as a SLOGAN? The BDSM term for smearing hot peppers on your girlfriend’s _____. Oh My God! You guys are PERVERTS in Australia.