Australia celebrates Australia Day today, with much of its celebration focusing on a multicultural society for all. It’s taken a long time to get to this point, as is revealed in the SBS documentary series, Immigration Nation. SBS ran a series of eye-catching and provocative press ads and television commercials to promote the series, reminding Australians about the “White Australia” policy in place from 1901 to 1973. Each delivery promises the dream, but adds conditions in small print or rapid speech that exclude people of colour.
Click on the image below to play the first television commercial in YouTube (HD)
Click on the image below to play the second television commercial in YouTube (HD)
Click on the image below to play the third television commercial in YouTube (HD)
The advertising campaign was developed at US Sydney by executive creative director Josh Moore, copywriter Nigel Clark, art director Tim Chenery, agency producer Sacha Moore, account director Alex Tracy, account manager Tim Stuart.
Filming was shot by director Simon Robson via Engine, Sydney, with producer Amelia Peacocke and executive producer Adam Wells, lead 2D animator Robert Grieves, animator Mark Pfann, 3D animators Shaun Schellings and Damien Mahoney, VFX artist Lee Sandiford.
Sound was designed by Tone Aston at Nylon Studios, Sydney.