Audiobook India Autobiographies
Audio Book India ran an advertising campaign promoting autobiographies with photographs of the Dalai Lama, Nelson Mandela and Adolf Hitler retouched to include “bookmarks”. The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity.
The Autobiographies campaign was developed at Taproot India, Mumbai, by chief creative officer/executive creative director Agnello Dias, chief creative officer/executive creative director/ art director Santosh Padhi, art director/copywriter Durvesh Gaikar, account supervisor Manan Mehta working with Audiobook India marketing director M.S. Joyappa, with photography from Getty Image Bank.