Audiobook India Autobiographies

Audio Book India ran an advertising campaign promoting autobiographies with photographs of the Dalai Lama, Nelson Mandela and Adolf Hitler retouched to include “bookmarks”. The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity.

AudioBooks India Nelson Mandela

AudioBooks India Dalai Lama

AudioBooks India Adolf Hitler


The Autobiographies campaign was developed at Taproot India, Mumbai, by chief creative officer/executive creative director Agnello Dias, chief creative officer/executive creative director/ art director Santosh Padhi, art director/copywriter Durvesh Gaikar, account supervisor Manan Mehta working with Audiobook India marketing director M.S. Joyappa, with photography from Getty Image Bank.

  • Troll

    So you’re telling me this book-store sells copies of Hitler’s ‘Mein Kampf’. Really.
    I’m disgusted that they put an icon and true humanitarian like Nelson Mandela in the same campaign as Hitler. I don’t care if it won at Cannes.

  • Out of curiosity I looked up the site to see why they’d feature Hitler and found they don’t sell any of his books. Looks like the Hitler ad was off target.