Audi Robot in Awe

Audi A4 is presented as the car looked up to by others in “Robot”, a television commercial featuring a simple toy robot awed by what it sees on the television screen. Having admired the visual effects on the big screen, the robot discovers a toy car who has discovered the Audi A4 TDIe. The Audi A4 TDIe is a new fuel efficient version of the German saloon which is powered by a 2.0-liter engine developing 136PS at 4,200rpm and 320 Nm of torque at 1,750 rpm – 2,500 rpm. Mu

Audi Robot

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The Robot ad was developed at DDB Barcelona by executive creative director/copywriter Alberto Astorga, creative director/copywriter Alfredo Binefa, creative director/art director Jaume Badia, creative director/copywriter Alejandro Arriagada, agency producer Vicky Moñino.

Filming was shot by director Nacho Gayán via Agosto, Madrid, with executive producer Rafa Montilla and producer Toni Moreno, director of photography Jan Velicky and editor Fabrizio Rossetti.

The 3D robot and tin robot were produced at Big Lazy Robot and Asylum Models & Effects. Postproduction was done at Infinia, Barcelona.

Music was produced at BSO, Barcelona. The Wizard of Oz song, “If I Only Had A Heart”, is covered by Dani Espinet and Toni Sagi (Chupi).

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The making-of video was directed by Geraldo Souza & Daniela Borges.