Audi takes us for a heart-pounding pursuit across time in “Footsteps”, a television commercial designed to to show that progress is more than a philosophy. The ad collapses 300 million years of human progress and technological evolution into an unbroken 60-second journey. “Footsteps” opens in primal pursuit, chasing evolving prehistoric tracks as they race across changing terrain. As we gain momentum, each new set of tracks rapidly tells the story of mankind’s natural and technological development. As we reach the automotive evolution stage we see automotive technology advanced to its pinnacle: the Audi R8 Spyder and Coupé.
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The Audi Footsteps ad was developed at Venables Bell & Partners, San Francisco, by creative director Paul Venables, art directors Jonathan Byrne, Brandon Sides, copywriter James Robinson, business manager Susan Conklin, producer Mandi Holdorf, and broadcast production director Craig Allen.
Filming was shot by director Mathew Cullen via Motion Theory with executive producer Javier Jimenez, line producer Bernard Rahill, director of photography Jeff Cronenweth, editor Jason Webb, assistant editors Jeff Aquino and Rigo Madrigal.
Post production was done at new VFX studio Mirada, Los Angeles, by creative directors Kaan Atilla and Mathew Cullen, art director Ram Bhat, VFX supervisor John Fragomeni, senior VFX producer Mark Kurtz, VFX coordinator Paul Pianezza, previs 3D artist Jeff Benoit, DFX lead Andy Cochrane, CG lead Marion Spates, designers Brian Cariaga, James Levy, Houdini artists Kevin Gillen, Ryan Phalen, McKendree Poston, animator Slavik Anishchenko, matte painters Tim Clark, Elias Gonzales, trackers Jon Aghassian, Juan Colon, Colin Cromwell, Tim Donlevy, Dylan Jutt, Michael Karp, Candida Nunez, Jared Sanders, roto/paint lead Elissa Bello, rotoscope artists Stephen Edwards, Megan Gaffney, Meredith Hook, Kenneth Lui, Carlos Rosario, Jackie Shibles, Midori Witsken, lead Flame artist Federico Saccone, Flame artists Todd Hemsley, Chris Moore, production manager/HR director Tina Van Delden.