From 2003 we bring you Audi’s “Drink Like A Fish” commercial, a CGI-rich spot featuring the Audi A4 2.0 FSI. Set in the streets of London at night, we see an Audi A4 sharing the roads with buses, cyclists, pedestrians and car-sized fish. The ad finishes with the fuel efficient Audi A4 driving swiftly past a petrol station where thirsty fish guzzle at the fuel pumps. “FSI from Audi. A petrol engine without a drink problem”. The campaign hit British TV screens in February 2003, and was also featured on petrol pump nozzles.
Click on the image below to play the Audi Drink Like a Fish video in YouTube (HD)
Drink Like A Fish was developed at BBH (Bartle Bogle Hegarty) London by creative director Russell Ramsey, art director Alex Grieve, copywriter Adrian Rossi, agency producer Helen Powlette.
Filming was shot by Frank Budgen via Gorgeous Enterprises, London, with producers Paul Rothwell and Ciska Faulkner, and director of photography Alan Stewart.
Post production was done at Framestore, London, by inferno artists William Bartlett, Murray Butler, Ben Cronin, Avtar Bains, animation team Virgil Manning, Sophie Lodge, Gwilym Morris, Andrew Duffy, Brendan Body, Craig Bardsley, Rosie Ashworth, Don Mahmood, and CGI supervisor Markus Manninen.
Music is “Pendulum”, from Cinema’s 2002 Before the Dark album.