AT&T Spring Coverage

AT&T is celebrating its coverage of the USA in “Spring”, a television commercial directed by TWiN. The spot begins with a vine growing up a pillar in an urban setting. From there, we see various landscapes being covered with similar vines. As the seedlings grow, they sprout brilliant orange flowers, covering the cities, towns, and countryside’s in a spectacular orange hue. “In the network, coverage is a beautiful thing. AT&T covers 97% of all Americans.”

AT&T Spring Coverage commercial


The Spring ad was developed at BBDO Atlanta and BBDO New York, by chief creative officers Bobby Pearce (Atlanta) and David Lubars (New York), senior creative director Jean Robaire, creative director Stephen McMennamy, senior copywriter Patrick Lindsay, art director Alex Pacion, senior producer Jenny Russo Novak, management director Doug Walker.

Filming was shot by director TWiN (Josh and Jonathan Baker) via Rabbit, Bicoastal, with executive producers Douglas Howell, Joby Barnhart, producer Zac Zimmerman, director of photography Nicolas Karakatsanis.

Editor was Paul Martinez at Arcade Edit, Los Angeles, with assistant editor Will Hasell, executive producer Damien Stevens, producer Ali Reed.

Visual effects were produced at The Mill, New York, by VFX supervisor Angus Kneale, VFX producer Boo Wong. Graphics were produced at Spontaneous, New York.

Music is “Yeah Yeah”, by Sam Means.