AT&T Infuse Screen Tests
AT&T is promoting the new Samsung Infuse 4G smartphone with Infuse Screen Tests, a series of television commercials featuring cute animals. Three screen tests use a kitten, a frog and a goldfish to reveal the insight, “Colors so real, it’s almost unreal”. Cute rather than creepy.
Click on the image below to play the Kitten video.
Click on the image below to play the Frog video.
Click on the image below to play the Fish video.
The Infuse campaign was developed at BBDO New York, by creative directors Mathias Appelblad, David Lubars, Greg Hahn and Ralph Watson, art directors Arturo Aranda and Jens Waernes, copywriter Oliver Handlos, agency producers Dan Bradbury, Julian Katz, Clemens Brandt and Diana Try.
Filming was shot by director Mason Nicoll via Skunk and StinkDigital.
Sound and music were produced by Teressa Tate at The Royal T Room.