Athenos Greek yoghurt and hummus is maybe the only things approved by Yiayia, according to a new advertising campaign developed at Droga5. Online at YouTube and Facebook, the campaign introduces young adults to a grumpy old woman who has nothing good to say about their lifestyles, apart from the food they’re serving up.
Click on the image below to play the Yiayia on Parenting video in YouTube (HD)
Click on the image below to play the Yiayia on Relationships video in YouTube (HD)
Click on the image below to play the Yiayia on Fashion video in YouTube (HD)
The Athenos campaign was developed at Droga5, NY, by creative chairman David Droga, executive creative director Ted Royer, associate creative director/copywriter Scott Ginsberg, associate creative director/art director January Vernon, head of integrated production Sally-Ann Dale, senior producer Scott Chinn, head of strategy Jonny Bauer, strategic planner Vaughn Allen.
Filming was shot in Greece by Alison MacLean via Park Pictures, Bicoastal/London, with director of photography Tico Poulakakis, executive producer Jackie Kelman Bisbee, head of production Dinah Rodriguez, producer Cody Ryder, with support from film production company Central Athens.
Editor was Jim Ulbrich at Beast, New York, with assistant editor Jai Shukla, executive producer Elizabeth Krajewski.
Sound was mixed at Sound Lounge, New York, by mixer Tom Jucarone.