The Tourette Syndrome Foundation of Canada and Saatchi and Saatchi Canada have launched a unique public service project to raise awareness about Tourette Syndrome. Over two years in the making, the @Random project has involved dozens of families affected by Tourette Syndrome, filmmakers, and other production industry partners to create an online documentary experience that is different every time you watch it. To create the individual films, directors were paired up with the families to document their experience with the disorder. For families they couldn’t reach, CISCO Systems donated Flipcams which were mailed to these families so they could tell their stories as well. The project is comprised of over two dozen films, with stories coming from all across Canada, and as far away as the United States and Norway. The short films are housed at the @Random website, where they are randomly arranged to form a new documentary with every viewing.
Click on the image below to play the story behind the project on YouTube (HD)
Click on the image below to play the Film Makers video in YouTube (HD)
The @Random campaign was developed at Saatchi & Saatchi Canada, Toronto, by executive creative director/art director Helen Pak, executive creative director/copywriter Brian Sheppard, executive creative director Brett Channer, agency producers Matt Shipp and Jen Mete.
Website development was done at Pixelpusher by Andrew Harris, Steven Lo and Jonathan Coe. Motion Graphics were produced at Common Good by Stefani Kouverianos, directors Jamie Webster and Eric Makila, VFX supervisor Alex Avram, producer Marie-Pierre Touré,
Sound and music were produced at Boombox Sound by producer/engineer Roger Eavens, assistant engineer Marcel Ramagano, composer Lydia Ainsworth, executive producer Umber Harmid.
Digital production was by Amy Miranda at Lunch.