ASICS 33 Levitation
ASICS is promoting the new ultra-lightweight GEL-Blur33, a lightweight, minimalist running shoe collection that encourages natural foot movement. Inspired by the fact that 33 joints in the foot allow it to move efficiently, 33 by ASICS™ styles provide comfort, cushioning and flexibility during active endeavors or every day use while remaining lightweight. Vitro in San Diego built a 72 square foot ASICS shoe that actually floats off the ground, without computer graphics or special effects.
Click on the image below to play the ASICS Levitation video.
The Levitation stunt was developed at Vitro, San Diego, by executive creative director John Vitro, creative director KT Thayer, art director Kevin Lukens, art directors David Reyes and Ali Filsoof, copywriter Schuyler Vanden Bergh, account supervsior Danielle Chalin, group account director Michael Catanzaro, agency producer Mickey Strider.