Procter & Gamble Nordics is running “Ariel Fashion Shoot”, an interactive campaign centred on a specially built glass popup installation in Stockholm Central Station, Sweden. For one week, 29 August to 3 September, passers-by can watch as clothes are hung on a washing line, only to be soiled by ketchup, drinking chocolate and lingonberry jam. Visitors to Ariel Sweden’s Facebook page (or Denmark, Norway or Finland equivalents) can win clothes by controlling a specially programmed industrial robot cannon. With designer garments as your targets, your challenge is to hit them as they swish in front of the robot at Stockholm Central Station. It´s easy: aim, stain and win. The stained garment will be sent in the post after being washed on-site with regular Ariel Actilift.
Click on the image below to play the Ariel Fashion Shoot trailer in YouTube (HD)
Click on the image below to play the Ariel Fashion Shoot case study video in YouTube (HD)
The Fashion Shoot was developed at Saatchi & Saatchi, Stockholm, by creative director Adam Kerj, art directors Gustav Egerstedt and Lisa Engardt, copywriter Petter Dixelius, creative Erik Hiort af Ornäs.