Ariel Big Stain World’s Biggest T-Shirt

Ariel laundry liquid was put to the test in “Big Stain”, a technologically innovative campaign developed at Saatchi & Saatchi Guangzhou. The campaign involved giant digital t-shirts, and an interactive ‘Ariel Wii Game’ using Wii consoles disguised as giant bottles of ketchup, soy sauce, mustard and Ariel. Giant digital T-shirts have been displayed in public places, outdoors and in malls, for people to cover in virtual ketchup, soy sauce and mustard. The Wii game is programmed and projected onto a digital T-shirt, and involves Wii consoles disguised as a sauce bottle or Ariel. Members of the public were invited to cover the giant T-shirts in sauce, then remove the sauce with the Ariel Wii controller.

Ariel Big Stain T-shirt

Ariel Big Stain T-shirt

Ariel Big Stain Wii

Ariel Big Stain Wii

Ariel Big Stain Mall

Click on the image below to play the case study video in YouTube (HD)


The Big Stain campaign was developed at Saatchi & Saatchi Guangzhou, by creatives Fan Ng, Wendy Chan, Jonathan Ip, Andy Greenaway, Edmund Choe, Henry Chu (Pill & Pillow HK), working with P&G Ariel brand director Alan Zong.

Filming was shot by director Eddy Chan and Lee Wai Kai. Music is by “Drum”.

Filed under: Ariel, Interactive, Procter & Gamble