Arcade Fire, the indie Canadian band, have released an interactive version of their music video “Sprawl (Mountain Beyond Mountains). The video, online at sprawl2.com, invites listeners to turn on their webcams and determine the speed at which the video plays through their movements. If you freeze the video starts to loop on the beat, creating a new choreography within the choreography. It is also possible to interact with your mouse, in case you don’t have a camera or you want to switch from dancing to clicking.
Click on the image below to play the standard Sprawl music video in YouTube (HD)
Filming was shot by director Vincent Morisset with producer Jean-Luc Della Montagna at 1976, art director/stylist Renata Morales, choreographer Dana Gingras, director of photography Christophe Collette, editor Stéphane Lafleur, Sprawl II remix producer Damian Taylor, technology director Édouard Lanctôt-Benoit, and designer Caroline Robert. Post production was done at Post-Moderne. The web site was developed at AATOAA.
Cast are Régine Chassagne, Karine Denault, Gabrielle Desgagnés, Noémie Dufour-Campeau, Mark Eden-Towle, Alan Lake, Milan Panet-Raymond, Esther Rousseau-Morin and Michael Watts.