Aqua Maris, a Russian nasal spray brand, has launched Aqua Maris For-Home, a nose cleaning product containing 30 sea salt bags and a neti pot, with the Aqua Maris World Championship Jala Neti in Amsterdam. Jala Neti is a yoga practice of daily nose cleaning, practised by millions of people around the world. Live coverage of the 5 Litre Men’s Final, won by Fedor Konyukhov of Russia, was put on YouTube. Within 2 weeks the video had over 350,000 views on YouTube alone, and over 500,000 its on other video sharing platforms including Break.com.
Click on the image below to play the Aqua Maris Nose Cleaning World Championship video in YouTube (HD)
The Nose Cleaning Championship campaign concept was developed by Serge Fenenko at Novocortex, Amsterdam, Nadia Zelenkova at Red Graphic, Moscow, JGL/Aqua Maris brand marketing manager Nikolay Zhavoronkov, and Roel Welling and Alain Friedrichs at Wefilm.