Apple iPad 2 Love

Apple has launched “Love”, a television commercial for the iPad 2, featuring people enjoying their favorite pastimes with the help of an iPad 2. We’re shown a coach for a basketball team, a guitarist, a painter, a young man making a movie with iMovie and a young dinosaur fanatic. “For some it’s a lifelong passion. For others it’s something discovered yesterday. We all have things that speak to us. They drive us to get up early, stay up late. Getting lost in the things we love has never felt quite like this.”

iPad 2 Love commercial

Click on the image below to play the Love video.

Earlier spots outlined the device’s philosophy (“We Believe”) and versatility (“If You Asked”), how it’s revolutionary (“Now”) yet still familiar (“We’ll Always”), and how it can be a great teaching tool (“Learn”).

Click on the image below to play the We Believe video.

Click on the image below to play the If You Asked video.

Click on the image below to play the Now video.

Click on the image below to play the We’ll Always video.

Click on the image below to play the Learn video.

iPad 2 Launch Credits

The iPad Love commercial was developed at TBWA\Media Arts Lab, Los Angeles, by chief creative officer Duncan Milner, executive creative directors Eric Grunbaum and Scott Trattner, group creative directors Chuck Monn, Steve Turner, creative director Demian Oliveira, associate creative director Simon Cassels, art directors Melinda Keough, Mark Sloan, copywriters Ted Kapusta, Jamie Reilly, agency producers Anne Oburgh, R.J. Pomeroy, and Chelsea Larner.

Filming was shot by director Mark Coppos via Green Dot Films with directors of photography Rebecca Baehler and Fernando Cardenas.

Editor was Jared Coller at Nomad Editing. Post production was done at D Train by artist Ben Gibbs.