Apple iPad 2 If You Asked

Apple has launched a new television commercial for the iPad 2, describing ways in which individuals might refer to their iPad 2. The advertisement features a number of apps like Keynote, GarageBand, Alice for the iPad and FaceTime. How do you describe the iPad 2? If you ask a parent, musician, doctor, CEO, teacher or child, everyone has their own descriptive answer. What’s yours? Narrator Peter Coyote provides the voiceover: “If you ask a parent, they might call it intuitive. If you ask a musician, they might call it inspiring. To a doctor, it’s groundbreaking. To a CEO, it’s powerful. To a teacher, it’s the future. If you ask a child, she might call it magic. And if you asked us, we’d say it’s just getting started.”

Apple iPad If You Asked commercial

Click on the image below to play the If You Asked video.

If You Asked Credits

The “If You Asked” ad was developed at TBWA\Media Arts Lab.

Filming was shot by director Malcolm Venville via Anonymous Content with director of photography Richard Henkels, producer Scott Kaplan, production designer Chris Jones, and set designer N.W. Bailey.