The ladies are getting prepped for the big gala, the cake is decorated and the DJ is getting everyone in the mood, ‘coweoke’ is taking the party by storm as the cows of the dairy gather for an occasion marking 125 years of Anchor Butter. Perfectly personified with a plectra of paraphernalia and timeless history, Anchor Butter celebrates 125 years as the Original Butter Company, Britain’s oldest butter brand. In the new commercial commemorating the anniversary of Anchor Butter, the cows have taken a break from their hard work at the dairy to plan and take part in a big festivity. The commercial is part of the new ad campaign including an interactive Cow-eoke game at tinyurl.com/coweoke and a party online at Facebook.com/anchordairy.
Click on the image below to play the video in YouTube (HD)
The Anchor Cows campaign was developed at CHI & Partners, London, by creatives Simon Hipwell and Matt Pam, producers Ryan Delehanty and Josh Sanders.
Visual effects and post production were produced at Glassworks, London, by 3D artists Andy Wilkin and Richard Moss, Flame lead Iain Murray, Flame artist Ruben Llusia, Flame assist team Andy Goodwin, Nina Mosand and Hani Abdalla, colourist Ben Rogers and producer Kirsty Rutherford.