Amsterdam creatives have created a fan video for soccer team Ajax Amsterdam celebrating the start of the football season in the Netherlands. It’s not a commercial (though it deliberately plays like one) but it’s a gift from a lot of people in the Amsterdam creative industry for the city and the team. Produced with no budget and to show that’s making a commercial doesn’t always have to be about products and stars, but can also be about the people that love the product or the stars!
Click on the image below to play the Amsterdam is All In video in YouTube (HD)
The Amsterdam is All In campaign was developed at Strangelove, Amsterdam, by creatives Sharif Abd el Mawla and Michael Middelkoop.
Filming was shot by director Peggy Steenvoorden at Bananaz with director of photography Tibor Dingelstad, producers David de Graaf, Daan Starrenburg, Faye Wilkie, Eric Vader, Nadir Soltane, Stefan Weijers, Sytse Kuilman, Sterre Sparreboom, focus puller Artyom Zakharenko, second director of photography Max Maloney, assistant director Thomas Buwalda, gaffer Johan Hoitink, sound technician Nick Purhouse, artist Eva Zwart, stylist Zarha Moshkelgosha, make up artist Christel Man, editor Arthur Ivens, grader Joppo in de Grot.
Music is Soulsearchin’.
Sound was designed at Soundware Amsterdam. Equipment was provided by Golden Eye and Schram studios.