Throughout the world, thousands of people every year are detained and imprisoned arbitrarily without a fair trial. Amnesty International has been successfully campaigning for the unconditional release of these prisoners for the past 50 years. To celebrate this and raise further awareness of their tireless work, Colenso BBDO Auckland produced an interactive press ad. When the reader turns the page, they help Amnesty free the innocent and imprison the guilty.
The Turn the Page campaign was developed for Amnesty International New Zealand at Colenso BBDO, Auckland, by executive creative director Nick Worthington, art director Sarah Frizzell, copywriter Tom Paine, agency producer Rob Linkhorn, account director Ruth Blair, photographer Mat Baker, retouchers Carl Baker and Kevin Hyde at Imagecraft.