Amnesty Signature Analysis
Amnesty International ran a print advertising campaign in 2010 featuring signature analysis for Kim Jong Il in North Korea, Robert Mugabe in Zimbwe, Hu Jintao in China, Mubarak in Egypt and Barack Obama in the USA. “Your signature says a lot about you. What describes you even more is what you sign.”
The Signature Analysis campaign was developed at JWT Spain, Barcelona, by executive creative director Alex Martínez, creative director Carles Puig, copywriters Oscar Galán and Mireia Vila, art director Ferrán Mendizábal, account supervisor Jordi Iglesias, and Amnesty resources manager Concha Martínez.